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VISION

We see the potential of marginal land, the beauty of majestic elk thriving in harsh Alberta conditions and the benefits our products bring to the world.

CORE VALUES

We are independent people who believe in the same core values our fellow Albertans treasure: We welcome diversity. We see challenges as opportunities. We are committed to do the right thing for Alberta’s future.

COMMITMENT

We are committed to our animals; to understanding their needs, braving the elements to care for them and protecting the environment while providing for our family.